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Understand marketing’s must-know basics to get your business out there and noticedJoin Rachel Craig and Karen Macwee from Ruche Marketing who’ll be delivering Build a Business’s all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:Understanding your customers/customer segmentationBuilding an effective marketing strategyPlanning marketing campaignsBuilding a brand through consistent marketingSimple search engine optimisation (SEO) techniquesCreating effective social media contentUnderstanding PPC and display advertisingThey’ll also be on hand to answer any specific marketing questions about your business.

PLEASE NOTE:This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.

To be eligible to attend this workshop you must either:Own a small business (including sole traders and microbusinesses) ORYou are thinking of starting a business or have a business idea you want to developYou or your business also needs to have a postcode within one of the following Greater Manchester authorities:Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.

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