Altrincham BID


Social Media

The BID has an average reach across all social media platforms of over 50K per week. BID businesses are able to utilise these platforms. Businesses can tag the BID into posts or request dedicated posts as part of specific campaigns. The BID will also share press releases and new stories on behalf of BID businesses, both as online promotions on Visit Altrincham and on social media.

Visit Altrincham Website

Visit Altrincham is the dedicated visitor information platform for the town. BID Businesses are profiled via their own individual listing as well by business sector and geographical area.  There is also an opportunity for BID businesses to showcase their offers and events.

Events & Campaigns

There are opportunities throughout the year for BID businesses to get involved with town centre events whether by making special offers to mark particular occasions, or through window dressing competitions or town trails. These opportunities are a great way of promoting your business to a wider audience and to also encourage new customers into your business.

BID Events

Examples of BID Events

  • Lantern Parade
  • Christmas Lights Switch-on
  • Santa's Grotto
  • Goose Green Festival
  • October Half term activity
  • Easter activity
  • RHS Best Dressed Window Competition
  • Special Events e.g. Trooping the Corgis
  • Activation for town events e.g. 10k and Tour of Britain

Business Support

Altrincham BID and third-party organisations offer business support in areas such as information and guidance, employment and skills, funding, business strategy and more.

Visit our Business Support page for more information

BID Business Cost Saving Scheme

The BID offers impartial support to businesses on how they can be more efficient with their traditional operating costs.
The aim of the service is to identify, assist and realise direct benefit for the businesses through reviewing and making recommendations on key areas of their business expenditure.

The services include:

  • Energy - Electricity & Gas (Procurement, Management and Efficiency)
  • Water - Procurement, Auditing, Measurement
  • Telecoms - Fixed Line, Mobile, Broadband, Digital Support, IT Support, Design Services, Hosting
  • Merchant Services - Credit Card Terminals, Online Trading Platforms, Cardless Technology, E-Merchant Solutions
  • Pest Control Services - Annual Contracts, Spot Cleaning and Commercial Sanitisation
  • Insurance - Commercial Buildings & Contents, Employers Liability, Public Liability etc

If you are an Altrincham BID business and would like to meet the representative from ‘Place Support Partnership’ on their next visit to Altrincham, please let us know by emailing


Business Training

Altrincham BID provides business training for BID businesses on subject areas agreed by the BID board which are designed to support and boost business in Altrincham. For example;

  • Social Media Training Courses
  • Project Griffin Counter Terrorism Training
  • Smart Phone Photography training
  • First Aid in the Workplace training
  • Mental Health Workplace Champions Training

If you would like to find out more about training courses and opportunities, please email

Purple Flag - Night-time economy business support

In September 2023 Altrincham was awarded Purple Flag status, recognising its exceptional efforts in creating a safe, diverse, and enjoyable nighttime experience for residents and visitors alike. This achievement highlights Altrincham's commitment to maintaining a high standard of nighttime entertainment, enhancing its overall appeal and contributing to its reputation as a vibrant and thriving community.

Purple Flag towns and cities have shown that they are well-managed and offer a safe, vibrant, appealing positive experience to customers and visitors. They are welcoming to everyone, offer safe ways to travel home and provide a good mix of venues and entertainment that appeal to a range of age groups, with a strong emphasis on families.

As a result of solid partnership working Purple Flag towns and cities generally benefit from a higher quality environment, more visitors and lower crime and anti-social behaviour. If you would like more information or to get involved, email

BID Business Networking Events

The BID hosts regular business networking events including:

  • Special speaker events e.g. GM Mayor, local MP or Leader of Trafford Council
  • Professionals in Partnership
  • Netwalking
  • Lunchtime Networking

These regular business networking opportunities support  BID businesses by providing a place for them to strengthen their local relationships. By doing this, they sow the seeds for reciprocal assistance when they need help to achieve their goals.  Exchanging information on challenges, experiences and sharing ideas is a key benefit of networking. 

Business Sustainable Travel Guide

The BID is committed to helping Altrincham's businesses and their employees make the right travel choices, and by doing so to improve their productivity, health and wellbeing. More information and advice is available via Transport for Greater Manchester (TfGM). Download the TfGM Employee Journey Planning Guide.

Information is also available to help businesses create their own Business Travel Plans. Download a travel plan tool kit.

Altrincham BID has a Business Walking and Cycling Group. This group meets quarterly, and its key objective is to look at ways to support and encourage Altrincham's business community to cycle, walk and use more sustainable modes of transport. If you would be interested in joining the group please let us know by emailing

CargoCycle Trafford

Altrincham BID successfully ran Cargo Cycle Altrincham, a pilot project which introduced cargo bike deliveries to local businesses. As a result of further funding, the project will now be rolled out throughout Trafford. Cargo Cycle Trafford is a programme to support businesses within Trafford to switch to more sustainable freight and logistic methods.

Greening and Cleaning

The BID funds a rolling programme of high-pressure deep cleaning, and regular clean-ups in the unadopted areas, the alleys and ginnels.

The railing planters at Altrincham Interchange are also funded by the BID including seasonal planting and maintenance.  The BID also sponsors two planters on George Street, and operates a hanging basket scheme for BID businesses.

Altrincham BID also supports two of the town’s voluntary organisations, Our Altrincham and Altrincham in Bloom, by funding their insurance. This supports the volunteers to maintain the planting around the town and for it to be regularly litter picked.

Christmas Lighting Scheme

The BID funds the town wide Christmas lighting scheme which was extended and enhanced in the BID’s second term. Investment is also being made in a festoon lighting scheme for some of the town’s alleys and ginnels. The BID also funds the tree lights in Goose Green.

BID Business Testimonials

Read examples of how the BID and its activities have helped various Altrincham businesses.

Sponsorship Opportunities

Altrincham BID produces a varied events programme throughout the year from the town's annual Lantern Parade to business networking events. There are a number of opportunities to sponsor these events. Sponsorship will help to increase the visibility of your company or brand to different audiences and help you to target specific demographics, whether that's through sponsoring a community or business event.

Find out more about sponsorship opportunities below.

Other Altrincham Organisations

Find out more

About the BID




Working Groups