About Us

Altrincham BID

What is a BID

A Business Improvement District (BID) is a business-led and business funded organisation formed to contribute to the improvement of a defined geographical area. In Altrincham's case, a town centre.

BIDs provide additional or improved services over and above those provided by the Council and give local businesses the opportunity to influence the long-term economic development of the place where they operate. This could include extra safety, cleaning and environmental measures as well as events, place shaping, business support and enhanced marketing and promotion for the businesses and the area.

How is it funded?

BIDs are funded by a mandatory levy on all eligible businesses after a successful ballot. The levy is based on rateable value and is payable in addition to business rates. All businesses in the area (subject to the BID levy rules) must pay the levy for the period the BID is in existence. There is also a voluntary membership scheme.

Meet the team

Ewan Miller
Mandy White
BID Manager

Mandy’s role is to ensure BID objectives outlined in the business plan are delivered successfully. She reports to the Altrincham BID Board on all the BID’s activity, she leads on the BID’s working groups her particular passion is event management and planning.

Ewan Miller
Kate Gerbich
Business & Communications Manager

Kate is responsible for the BID’s regular communications, managing newsletters, website content and marketing campaigns. She supports on event management and planning and is responsible for all day-to-day BID business management.

Jo Chandramani
Marketing & Business Liaison

Jo works across all social media platforms and her role involves, being the key daily contact for the town’s BID businesses, face to face communication is a large part of her role and supporting with events and marketing campaigns.

Find out more

About the BID




Working Groups