About Us

Altrincham BID

What is a BID

A Business Improvement District (BID) is a business-led and business funded organisation formed to contribute to the improvement of a defined geographical area. In Altrincham's case, a town centre.

BIDs provide additional or improved services over and above those provided by the Council and give local businesses the opportunity to influence the long-term economic development of the place where they operate. This could include extra safety, cleaning and environmental measures as well as events, place shaping, business support and enhanced marketing and promotion for the businesses and the area.

How is it funded?

BIDs are funded by a mandatory levy on all eligible businesses after a successful ballot. The levy is based on rateable value and is payable in addition to business rates. All businesses in the area (subject to the BID levy rules) must pay the levy for the period the BID is in existence. There is also a voluntary membership scheme.

Meet the team

Ewan Miller
Mandy White
BID Director

Mandy’s role is to direct the BID strategy to ensure the objectives outlined in the business plan are delivered successfully. She reports to the Altrincham BID Board on all the BID’s activity, and leads on the BID’s working groups.  Her experience includes the planning and management of large scale public events and she is passionate about business development and place marketing.

Ewan Miller
Kate Gerbich
Marketing & Communications Director

Kate is responsible for the BID’s communications strategy including overseeing the management of social media campaigns, website development and content, regular communications, newsletters, and PR.  She supports on event management and planning and is responsible for all day-to-day BID business management.

Jo Chandramani
Social Media & Business Liaison Lead

Jo works across all social media platforms and her role involves being the key daily contact for the town’s BID businesses.  Face-to-face communication is a large part of her role, as well as supporting with events and marketing campaigns.

Find out more

About the BID




Working Groups