The Transport for Greater Manchester (TfGM) ‘Get On Board’ marketing campaign, launched in September 2022, aims to increase sustainable travel.

The ask:
TfGM would love to work with you to find individuals from your organisation who use Metrolink, bus and/or walking, cycling or wheeling to help benefit their lives. As a thank you, they’ll be offering the volunteers a £50 shopping voucher.

The volunteers would be filmed and photographed telling their stories and how public transport or walking, cycling and wheeling has helped benefit them.

Promotion:
TfGM would use this content from Spring 2023 and promote on billboards, paid social and digital display, as well as on every Metrolink stop and tram, and at bus shelters and interchanges across Greater Manchester. They will also have organic social posts on the TfGM Facebook, Instagram and Twitter feeds.

As well as the celebration of the individuals themselves, TfGM would also include joint branding on certain content including posters and video assets.

Your organisation will also be tagged on campaign content on the TfGM Facebook, Instagram and Twitter feeds where they have a collective of more than 196,000 followers.  TfGM will also be promoting the content on a mixture of paid media channels including Digital OOH, Press, Digital Display and Paid Social. This will be accompanied by promotion on TfGM’s owned channels including 259 poster sites at each of their 99 Metrolink stops, 250 poster sites on all tram vehicles across the network, 550 posters sites at bus stops and interchanges across the whole of Greater Manchester.

What would TfGM need from you?

• Name and contact details of contributors who would like to take part
• Which product they use / mode of travel
• Your organisation’s social media handles

If you are interested in this opportunity, please contact Laura.Sullivan@tfgm.com by 27 January.