Published On: 13/06/2022|2.3 min read|

Sunny Thinking launch Charity Beer

Altrincham creative agency Sunny Thinking, have launched a limited edition charity craft pilsner and will be supporting the DEC Ukraine Humanitarian Appeal.

“We enjoy a cheeky drink from time to time and have always thought of producing a Sunny Thinking beer. This year we’ve gone for it and in the process we thought it would be a great opportunity to raise money for a worthy cause.” stated Jonathan Reed, Director at Sunny Thinking.

For each can of their Charity Pilsner sold, Sunny Thinking will donate 50p to the DEC Ukraine Humanitarian Appeal in support of Ukrainian refugees and displaced families. “What’s going on in the Ukraine is truly, truly horrific.” continued Jonathan. “There’s an element of guilt and helplessness when you watch and read the news and we thought there must be some way we could use our creative skills to help, no matter how small a gesture.

We thought long and hard about whether a beer seemed like an appropriate thing to do but at the end of the day, we thought why not use it for the power of the good. There’s nothing better than relaxing with friends and family over a cold one. We're privileged to have such luxuries. We should never take it for granted. Having a drink knowing the money you’ve spent will help in some way is just our bit of Sunny Thinking.”

Sunny Thinking Charity Pilsner is a craft beer that has been kindly brewed and packed in Cheshire by Mobberley Brewery. It is brewed with Mandarina Bavaria and Citra hops and provides a fruity, refreshing flavour and aroma. The labels for the cans were produced by one of Sunny Thinking’s long-term clients, Label Apeel, one of the UK’s leading printers of decorative labels.

“We love collaborating with like-minded people and would like to say a big thank you to both Mobberley Brewhouse and Label Apeel for teaming up with us.” continued Jonathan.

Sunny Thinking Charity Pilsner will be available in a number of carefully selected local retailers, bars and cafes such as their local neighbours Toast Coffee Shop and The Bottle Shop in Altrincham, as well as Artisan Bar in Warrington and Municipal Bar in Manchester. Please contact the team at Sunny Thinking if you would like to sell their beer.

For anyone looking to buy the beer direct for themselves they can also contact the team at Sunny Thinking to arrange a pick up collection. Email

As well as supporting the DEC through the purchase of their beer, Sunny Thinking would also like to encourage people to also donate directly with the charity by visiting the DEC website.