Brandari Marketing Joins Altrincham BID

Content marketing agency, Brandari, is the latest business to join Altrincham BID as a voluntary member, we spoke to Liz about her business and reasons for wanting to join Altrincham BID.

"Hello! I'm Liz, the proud founder of Brandari, a boutique content marketing agency located in the charming town of Altrincham. We help businesses create powerful and personable brands and use original ideas to communicate with your target audience in a way that makes you stand out.

If the term ‘content marketing’ is new to you, then allow me to explain… It is a strategic approach that focuses on producing and distributing valuable, relevant, and consistent content to attract, engage, and retain an audience. In today's competitive business landscape, content marketing is crucial for businesses as it fosters trust and long-lasting relationships with the audience, demonstrates expertise, increases brand awareness, and ensures your business remains top of mind for potential customers when making purchasing decisions.

Starting Brandari in 2020 during the lockdown, I was determined to turn my dream of running my own business into reality. Like any new venture, the beginning was challenging, but every obstacle encountered was a learning experience that shaped the success of my business.

My journey into marketing began with a strong passion for helping businesses stand out in competitive markets. With a solid background of 17 years in marketing and brand management, I've worked with professional services firms and gained over a decade of experience as a content creator within the sports and consumer markets space.

Throughout my career, I've had the opportunity to work on several notable projects. These include rebranding an alum programme to improve the customer journey, managing the sponsorship of professional athletes to reach new audiences, and project managing a major event series, which involved planning and content delivery. These experiences have honed my analytical and problem-solving skills, enabling me to tackle challenges and pressures with resilience.

At Brandari, we offer three primary services tailored to benefit local businesses:

Your Marketing Manager: This is our service for businesses who want to outsource their marketing and have a marketing manager onboard who is as invested and excited about your business as you are. Prices start from £340 per month.

We supported a local restaurant who was struggling to increase their customer base despite having good food and a great location. Brandari stepped in as their marketing manager and developed a comprehensive digital marketing strategy that included social media marketing, email marketing, and online advertising. Within three months, the restaurant saw a 30% increase in foot traffic and a 20% increase in online orders. The restaurant owner was thrilled with the results and decided to continue working with Brandari as their ongoing marketing partner.

Content Writing: If you're looking to get more traffic to your website, build relationships, and increase loyalty through content, then this is the service for you. We write content that resonates and works towards influencing your audience's next decision. Prices start from £100 per 700-words.

We supported a small law firm approached Brandari to help them revamp their website content to make it more engaging and informative. We conducted extensive research on the firm's practice areas and developed high-quality content that was both search engine optimised and user-friendly. The new content helped the firm rank higher on search engines and increased their website traffic by 40%. Additionally, the firm received positive feedback from clients who found the new content more helpful and easy to understand.

WordPress Websites: For businesses ready for a website that gives the best first impression, this service is for you. Prices start from £750.

We supported a local boutique had been struggling to attract customers due to their outdated website. Brandari stepped in to redesign and rebuild their website on WordPress, incorporating a clean and modern design, easy navigation, and a responsive layout. The new website not only improved the boutique's online presence but also increased their sales by 25% within two months of the website launch. The boutique owner was thrilled with the results and thanked Brandari for helping to transform their online presence.

Each of our services are designed to elevate your online presence, boost sales, and support your business's growth and development.

Our successful campaigns for clients showcase our expertise in driving more traffic to websites, fostering relationships, and increasing customer loyalty through personalised content. We take the time to research and understand your target audience, ensuring that the content resonates with them and influences their decision-making.

What sets Brandari apart from other content marketing providers is our unwavering passion for helping businesses evolve their marketing presence, our commitment to curating 100% original content, and our emphasis on cultivating partnerships with our clients rather than just providing a service. We strive to ensure that our relationships are built on trust and collaboration, enabling us to help businesses connect with their ideal audience and build lasting customer loyalty.

I moved to Altrincham in January 2019, and as both a dedicated business owner and advocate for local businesses, I'm excited to join the Altrincham BID and actively contribute to the growth and development of our town.

I’m looking forward to the invaluable networking opportunities, connecting with like-minded individuals, exchanging ideas, learning from the experiences of fellow Altrincham business owners, as well as participating in local events and workshops that can further enhance my skills and knowledge.

At Brandari, we pride ourselves on our passion, expertise, and dedication to helping businesses achieve their goals and make a lasting impact on their audience. If you're intrigued by our services and want to learn more about how Brandari can contribute to your business growth, please don't hesitate to get in touch.

You can reach me at team@thisisbrandari.com or give me a call at 0161 399 0589. I'd be delighted to meet up for a cuppa in our beautiful town, Altrincham, and have a chat about business life, marketing, and how we can work together to take your brand to new heights."