Altrincham BID, the team behind Visit Altrincham, last night unveiled the full programme for A Taste of Altrincham alongside the official launch of the new Visit Altrincham app, at an event held at Everyman Altrincham.

The event brought together A Taste of Altrincham’s headline sponsor Myerson Solicitors, local hospitality businesses, partners and stakeholders to celebrate the town’s thriving food and drink scene and mark a major step forward in how residents and visitors discover everything Altrincham has to offer.

Running from Friday 27th February to Sunday 8th March, A Taste of Altrincham is a ten-day celebration of the town’s independent food and drink sector, featuring a packed programme of workshops, chef demonstrations, supper clubs, wine tastings and special events hosted by local venues. A Taste of Altrincham is a key highlight in the town’s annual events calendar and continues to attract food lovers from across Greater Manchester and beyond.

Launched at the event, the new Visit Altrincham App will play a central role in A Taste of Altrincham by exclusively hosting offers and promotions throughout the 10-day celebration, giving users even more reasons to eat, drink and explore locally.

Mandy White, BID Director for Altrincham, said: “The launch of the Visit Altrincham app is an exciting step in our ongoing objective of attracting more visitors and encouraging them to spend longer enjoying the town. In line with Altrincham BID’s Third Term Business Plan, the app will help us support local businesses and promote a clean, green, safe and accessible town centre. We’re especially excited to use the app to unlock exclusive offers during A Taste of Altrincham”.

Carl Newton, CEO Myerson Solicitors, said: “We’re delighted to be sponsoring A Taste of Altrincham and to support an event that showcases the quality and creativity of the town’s independent food and drink scene. The programme of events looks fantastic, and we’re really excited to see local venues, businesses and visitors coming together to celebrate everything Altrincham has to offer.”

The Visit Altrincham app is now available to download on the App Store and Google Play.

A Taste of Altrincham offers are available exclusively on the Visit Altrincham app as well as the full programme of events.  The programme can also be downloaded from VisitAltrincham.com.  Printed programmes are available to pick-up from Altrincham Library, Altrincham Interchange, and OYEZ Arts at Altrincham Town Hall, while stocks last.