Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect inspiration for professional skier, Alastair Parker-Swift’s first menswear collection. When he wasn’t competing for England, Alastair ran a successful windsurfing school. It was here that was born. Alastair’s first collection consisted of the rugby shirt, detailed with our iconic ’93 patch. He took it from Salcombe to Cowes Week to the King’s Road. Over 100 stores later and the rest is history.